We created a campaign for MIOT Hospitals' Clinic for Urinary Incontinence, based on
the concept, 'Urgent-a Varudhu!' It is a Tamil phrase used by people to convey that they urgently need to visit a restroom. When they suffer from urinary incontinence,
they could experience the urge at unexpected moments. We addressed this pain point and offered an expert solution through a campaign executed across social media,
print and radio.
the concept, 'Urgent-a Varudhu!' It is a Tamil phrase used by people to convey that they urgently need to visit a restroom. When they suffer from urinary incontinence,
they could experience the urge at unexpected moments. We addressed this pain point and offered an expert solution through a campaign executed across social media,
print and radio.
Social Media Posts
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Radio Spot
